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Many of us know someone who has been affected by breast cancer.

Early detection through screenings and mammograms is critical to treating breast cancer. That is why I am supporting the Pink Plate Breast Cancer Awareness program to provide low-income women with easy access to screenings.

Last year, California lawmakers passed and the Governor signed AB 49, which authorized a specialty license plate to fund California’s Every Woman Counts Program and raise awareness about early detection. The program provides screenings, mammograms and other services to low-income women throughout the state.

The DMV will start producing the plate once 7,500 pre-orders are received. You can order the plate for yourself or give one as a gift. Part of the cost is tax-deductible.

View the video below to learn more about the pink plate and hear from breast cancer survivor Chere Rush

Pink Plate

FAQ

What is the Pink Plate?

Early detection is critical to treating breast cancer but not everyone has access to regular screenings.

That’s why California lawmakers and the Governor approved Assembly Bill 49, which created a specialty license plate to fund the Every Woman Counts Program and raise awareness about early detection. Revenue from the pink plate helps provide screenings and mammograms to low-income women throughout the state.

How can I order a pink plate?

The DMV will start producing the plate once they receive 7,500 pre-orders. Visit https://pinkplate.org/ to place your order and don’t forget to help spread the word. The goal is to reach 7,500 orders in time for Breast Cancer Awareness Month this October. Part of the cost is tax-deductible.

Where will the money go?

All funds generated from sales of the California Pink Plate will be deposited into the Breast Cancer Control Account, which funds the Every Woman Counts (EWC) program. EWC is administered by the California Department of Health Care Services (DHCS) and provides free clinical breast exams and mammograms to California's underserved women.

Where can I learn more?

Visit the California Department of Health Care Services website to learn about the Every Woman Counts program. More information about the pink plate is available at pinkplate.org or follow them on Facebook